BOSS

Pop-up activation BOSS x Aston Martin - De Bijenkorf, Amsterdam

Pop-up activation BOSS x Aston Martin - De Bijenkorf, Amsterdam

Client

BOSS

Location

Amsterdam

Year

2024

Info

To mark BOSS's return to Formula 1 with Aston Martin, the two brands launched an exclusive pop-up activation at De Bijenkorf Amsterdam. I covered the event from the inside, capturing the energy of the space, the details of the collection, and the Aston Martin F1 car on display. Where fashion and motorsport collided.